There's a huge voting block that experts say Republicans are not leveraging — and if they can get them on board, it could mean the election. It's the 90 million millennials, who, according to the Center for American Progress, make up just shy of 40 percent of eligible voters.
Republicans should care about millennials. A Pew Research Center survey discovered about 51 percent of white millennials and 47 percent of nonwhite millennials consider themselves independent, meaning the potential to find swing voters in the group exists. That's not to mention that they are now a larger workforce presence in the country than Generation X.
If the GOP wants these votes, they're going to have to fix a glaring problem, say experts. The word Republican is just leaving a bad taste in many millennials' mouths, according to advertising and marketing entrepreneur Bobby Campbell.
"The GOP and Republicans have a brand problem," said Campbell, who founded AdKarma and Division-D. "There's a negative connotation when you say the word Republican. I think a lot of people who aren't Republican agree with their stances, but they don't want to be called Republican."