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MANKIND BY KENNETH COLE AND MEN'S HEALTH REVEAL FIREFIGHTER TIM BONIFACE AS THE 2015 "ULTIMATE MEN'S HEALTH GUY"

NEW YORK, N.Y., Oct. 12, 2015 (GLOBE NEWSWIRE) -- MANKIND by Kenneth Cole and Men's Health, the largest men's magazine brand in the world, revealed today that Tim Boniface, a firefighter from Lexington, KY, is the winner of the second annual search for "The Ultimate Men's Health Guy."

Men's Health collaborated with the MANKIND fragrance to celebrate outstanding men who embody selflessness, grit and triumph—values essential to the DNA of both companies. This year's contest drew nearly 1,000 ultimate guys who are devoted to giving back and seamlessly balancing career, relationships and community.

Boniface, 36, left a lucrative career in banking to train as a firefighter and paramedic after the events of September 11, which resulted in the deaths of two of his close friends. Boniface has been a full-time firefighter for almost four years now, and despite taking a 50 percent pay cut, he says his job satisfaction soared. "In this job, I've laughed the hardest, I've cried the hardest, and I've been the most satisfied. I show up on the worst day of people's lives and try to make things better. I sleep better knowing I'm helping people."

Like Boniface, the fragrance is a representation of what it means to be the Ultimate Guy, a man who inspires, who demonstrates strength every day, and who always perseveres. The MANKIND by Kenneth Cole fragrance is available for $74 at Macy's and Macys.com.

"The MANKIND fragrance is designed for the guy with substance, determination, and of course, the ultimate sense of style," said Kenneth Cole, Chairman and Chief Creative Officer of Kenneth Cole Productions, Inc. "This man understands the importance of having balance in his life and looks to achieve that on all levels. Congratulations Tim. Thank you for inspiring and being part of the evolution."

Last year's winner, US Army veteran and double amputee Noah Galloway, went on to become the face of MANKIND Ultimate. In the campaign, Noah is depicted as the ultimate man through an impactful portrait and a collage that show how he got to where he is today. He went on to compete on ABC's Dancing with the Stars.



ABOUT KENNETH COLE PRODUCTIONS, INC.:

Kenneth Cole is an American designer, social activist, and visionary who believes business and philanthropy are interdependent. His global company, Kenneth Cole Productions, creates modern, versatile, and functional clothing, shoes, and accessories that make daily dressing effortless under the labels Kenneth Cole Black Label, Kenneth Cole New York, Reaction Kenneth Cole, and Unlisted, as well as footwear under the name Gentle Souls.

The company has also granted a wide variety of third-party licenses for the production of men's and women's apparel, fragrances, watches, jewelry, eyewear, and several other accessory categories, including children's footwear. The company's products are distributed through department stores, better specialty stores, company-owned retail stores, and its e-commerce website. For over 30 years, Kenneth Cole has leveraged his passion and unique brand platform seeking to make a meaningful impact on people's wardrobes, as well as communities in need.

ABOUT PARLUX FRAGRANCES, LTD

Parlux Fragrances, LTD, a leading global beauty company, designs, manufactures, markets and distributes prestige fragrances and related products since 1987. It holds the licenses for notable fragrance brands including Rihanna, Jessica Simpson, Vince Camuto, Kenneth Cole, JAY Z and Tommy Bahama, among others.

Parlux Fragrances, LTD, is a wholly owned subsidiary of Perfumania Holdings Inc., an independent, national, vertically integrated wholesale distributor and specialty retailer of fragrances and related products. It is traded on the NASDAQ exchange (PERF).

About MEN'S HEALTH: Men's Health is the go-to source for guys seeking information and motivation on health, fitness, fashion, grooming, nutrition, relationships, travel, tech and finance. Launched 25 years ago, and published by Rodale Inc., the global voice of health and wellness, Men's Health is the largest and most trusted men's multi-platform brand in the U.S. with a growing monthly audience of nearly 13 million active, smart, performance-driven guys, 11 million monthly unique visitors to menshealth.com, nearly 7 million social media followers, a stable of best-selling books, plus fitness dvds, award-winning mobile applications, and renowned events. For news from Men's Health, visit Menshealth.com, and get instant updates on Twitter (@MensHealthMag) and Facebook (Men's Health).

A photo accompanying this release is available at:
http://www.globenewswire.com/newsroom/prs/?pkgid=36833

CONTACT: Erica Warren, Alison Brod PR, T: 646.277.8642 erica@alisonbrodpr.com

Source:Perfumania Holdings, Inc