March 2016 marks a month Playboy enthusiasts might have never seen coming. That's when Playboy will stop publishing images of nude women — an iconic aesthetic that the magazine was famous for.
So, what happens when a company rebrands itself in a way that strays from its fundamentals?
According to Jack Trout, president of marketing firm Trout & Partners, "usually nothing very good."
"This is what I would call a very difficult marketing problem … a Rumpelstiltskin problem," he said. "What you're asking [Playboy] to do is to spin straw into gold."