A 30-pound burrito and one margarita are the only things standing between you and owning part of a restaurant.
That's the pitch one Mexican restaurant in Brooklyn has for the brave at heart (and stomach). For $150, Don Chingon patrons can take a stab at eating the toddler-size burrito made with steak, chicken, pork, rice, beans, salsa and drinking a ghost pepper margarita. Upon successful completion, the challenge's winner will get 10 percent ownership of the restaurant.
"Don Chingon is a modern taqueria, so we take a lot of traditional recipes and put our own spin on them," owner Victor Robey told CNBC during an interview at the restaurant. "… This is basically a modern take on an eating challenge."
Robey expects only the best competitive eaters to be able to handle such a challenge by themselves. Small groups can win prizes such as cash and t-shirts but not a stake in the restaurant, he said.
"While we don't just want to give away the restaurant, we do want someone with that kind of eating credibility to come in and give it their best shot," he said.