ACTON, Mass., Oct. 13, 2015 (GLOBE NEWSWIRE) -- SeaChange International, Inc. (NASDAQ:SEAC) is using SCTE Cable-Tec Expo '15 to show television service providers new means to create services that can captivate Millennials, the largest living generation. The latest entry into SeaChange's expansive multiscreen repertoire is Android TV streaming of live channels and on-demand content, the debut centerpiece of innovation for video consumption on any device derived from its open platforms on show in New Orleans.
For Millennials streaming has now caught up to live viewing in terms of both time spent viewing and portion of budget, according to Frank N. Magid Associates, a leading research-based strategic consulting firm. Further, while Millennials avidly use all platforms for movies and TV shows, including traditional pay TV, they are much more likely to increase use of streaming TV devices, with nearly 40 percent today using a streaming device connected to a TV.
"Nearly three-quarters of Millennials take at least one subscription streaming service and we should expect their consumption habits to continue to move in this direction. With SeaChange platforms in place, our service provider customers are staying well ahead of the opportunity to cater to the blended entertainment expectations of Millennials," said Alan Hoff, Vice President of Strategic Marketing, SeaChange.
This week SeaChange will feature the Adrenalin on-premises platform and the Rave platform for service expansion into SaaS-based over-the-top services. The constellation of demonstrated consumer devices will incorporate Android TV, Google Nexus tablets, and Apple iPads and iPad Minis. With published APIs and numerous third-party integrations, SeaChange delivers the industry's only open multiscreen and OTT television platforms that orchestrate on-demand and live linear video services across all screens with unified subscriber experiences. Integrating its Infusion advanced advertising software, SeaChange will also demonstrate targeted ad insertion across all devices.
Deep, real-time analytics demonstrations will include the SeaChange Business Management Suite and Business Intelligence tools that providers use to devise content offers and promotions, as well as measure content use and facilitate campaigns to increase viewer engagement and accelerate revenues.
Millennials surpass older generations in their use of tablets and smartphones for video, including while spending time at home. To launch a rich range of whole-home video services, SeaChange offers the Nucleus video gateway software to extend subscription TV including DVR and content sharing to any IP connected device. Nucleus is integrated with a wide range of systems-on-a-chip and set-top boxes for rapid hybrid (QAM & IP) and IP-only implementations that deliver the advantages of the industry Reference Design Kit, or RDK.
SeaChange platforms are multiple award winners, over the last year taking the TV Connect Award for Best Service Delivery Platform for IP TV & OTT TV, the Cable & Satellite International Award for Best Content on Demand Solution, the Cablefax Tech Award for Cloud Solution, and a Multichannel News Innovator Award.
For the third consecutive year, SeaChange is a proud sponsor of the Cable-Tec Expo general session which, on Wednesday, Oct. 14 at 8:30 a.m., will feature leading voices in cable telecommunications.
Go to www.schange.com/company/events to book hands-on solution demonstrations with SeaChange at Cable-Tec Expo (Oct. 14-16, New Orleans, booth 2919).
Download SeaChange's latest papers at www.schange.com/insights/white-papers, including explorations of the core considerations for building OTT services and an introduction to social sentiment analysis for sharper, actionable consumer insights.
About SeaChange International
Enabling our customers to deliver billions of premium video streams across a matrix of pay-TV, OTT and mobile platforms, SeaChange (Nasdaq:SEAC) empowers service providers, content owners and brand advertisers to entertain audiences, engage consumers and expand business opportunities. As a three-time Emmy award-winning organization with over 20 years of experience, we give media businesses the content management, delivery, measurement and analytics capabilities they need to craft an individualized branded experience for every viewer that sets the pace for quality and value worldwide. For more information, please visit www.schange.com.
Source:SeaChange International, Inc.