Lisa Rowland Brasher has spent the last 30 years making and tasting jelly beans.
"When people find out what I do for a living they laugh, they smile, and they say- gimme some!," Brasher said laughing in an interview with CNBC's "Power Lunch."
As the President and CEO of the Jelly Belly Candy company, Brasher comes from a long line of candy makers.
"We're family owned and operated. We currently have 4th, 5th and 6th generations working in the business at the same time and in the summers even the 7th generation is joining us working in the retail stores," Brasher said.
At Jelly Belly Headquarters in Fairfield, California, 20,700 jelly beans are made per minute. In addition to the conventional flavors, there are also the not so conventional ones that go into the company's latest product, a game called "BeanBoozled."
"We have 20 different flavors in this BeanBoozled mix but there's only ten different colors so that gets you into – hmm, when I spin the spinner and I pick out a white bean, is that going to be coconut or baby wipes? Is that black bean going to be licorice or skunk spray? Or maybe the brown one will be chocolate pudding but it could be canned dog food," Brasher said.
Developing these wacky flavors means getting familiar with them first.
"The canned dog food for instance….we used the chocolate pudding bean and then we actually got samples of canned dog food. We smelled it, I don't know if anybody tasted it or not, but we knew what that was like… and they come out with a flavor and we'll kind of have a little panel that will grade each bean," Brasher said.
Developing wacky flavors included, Brasher loves what she does for a living.
"The best part of my job is the people that we work with. They're excited and fun and happy," she said.