But the last two years have made Switzerland's top competitiveness spot a little more contentious. Most famously, the Swiss voted in a referendum in 2014 to back quotas on foreigners entering the country, pitting it against the European idea of free movement of labor, along with the movement of goods, services and capital in the Europe.
Negotiations are currently under way between officials in Brussels and Bern over those ideals, and I'm not sure chocolate and cheese diplomacy will work here. This is a serious break from the European idea, although granted – Switzerland never wanted to be part of the EU and has kept its own (painstakingly strong) currency. Cherry-picking is an unwelcome concept in Europe, however.
Switzerland does boast various companies in the prestigious list of the world's biggest companies by market capitalization. According to PwC pharmaceutical giant Novartis ranks 10th in the world. with a market cap of $267 billion, followed by consumer giant Nestle taking the 14th spot with $243 billion and Roche at number 16 with $237 billion in market value.
These are companies that have over the decades pledged their allegiance to Switzerland as a great place to do business – despite the strong Swiss franc.
Read MoreSwiss National Bank: Franc 'significantly overvalued'
The argument I hear from chief executives whenever I ask them about moving their headquarters away from the Alpine economy is always the same: Switzerland boasts a first-class talent pool, its taxes are very advantageous and its research and development environment is top notch. No doubt about that.
But what Switzerland in its abundance of wealth and job opportunities should not forget is that this competitiveness is predicated on the easy access to labor. Switzerland with its eight million people is too small to provide all the engineers and researchers needed to fill the thousands of jobs.
With this in mind, I would tell Switzerland: Don't close yourself to the rest of Europe, but embrace its opportunities. You need Europe as a trading partner, you need the European talent pool, you need a continued access to capital to fund the companies' growth. After all, had it not been for a German immigrant in the 1840s searching for his entrepreneurial luck on the shores of Lake Geneva, the consumer behemoth better known as Nestle would not exist in its current form. And we would not be enjoying as much of its good chocolate.