Clearly, 2015's been challenging for luxury goods and like other brands, Burberry faces a host of challenges alongside China. Maintaining popularity in their developed markets and handling currency swings are key, but getting to grips with a rapidly transforming consumer culture is also very significant in the luxury market.
"Consumers are becoming far more discerning and are looking for exclusive luxury products and one-off pieces that are original," Fflur Roberts, head of luxury goods at Euromonitor International, told CNBC via email.
"As brand visibility has grown, so brand cachet has diluted. Kering's Gucci has suffered a similar backlash to Burberry following its rapid expansion into China. Consumers are increasingly looking for exclusivity," said Roberts. Analysts have suggested in the past that creating tailored lines for particular countries could help businesses thrive, as luxury consumers want something unique.
On top of that, China's currency devaluations could magnify the luxury price distinction between consumer markets. As prices in China rise, this may prevent them from travelling as far as Europe or buying as much in China.
Instead short-haul destinations like Japan who could "reap the benefits" when it comes to luxury buying, Roberts argues. In Burberry's report, Japan had shown "excellent progress," which suggests China's connection to luxury is still there, but dispersed around the globe.