×

CNBC’s “Pitbull: Fame & Fortune” Premieres on Thursday, October 22nd at 10PM ET/PT

CNBC ORIGINAL GETS A BACKSTAGE PASS TO MR. WORLDWIDE

ONE-HOUR SPECIAL REPORTED BY CNBC'S MICHELLE CARUSO-CABRERA

ENGLEWOOD CLIFFS, N.J., October 15, 2015 – He's a businessman, a musician, a marketing machine and a world-wide sensation. Armando Christian Perez, aka 'Pitbull,' has taken the world by storm not just with his high-energy live performances, but with his countless product endorsements and business partnerships. So, what drives a successful global recording artist to this level?

CNBC, First in Business Worldwide, gains unprecedented access to Mr. Worldwide as he speaks candidly about his early days to entertainment domination to growing his empire on stage and off in a one-hour special, "Pitbull: Fame & Fortune," reported by correspondent Michelle Caruso-Cabrera and premiering on Thursday, October 22nd at 10PM ET/PT.

From Miami to Las Vegas to New York, Caruso-Cabrera sits down with Pitbull to get insight into the man who is rewriting the blueprint for business success in entertainment telling CNBC the music industry is "90% business, 10% talent" – a lesson he takes with him into other business ventures including Voli Vodka, Miami Grills and even his own fragrance. The Miami native has also become the face of the Latin community – an area some of the largest companies in the world are targeting – scoring endorsement deals with Bud Light, Dr. Pepper and Playboy. He was recently named the Most Influential Latino of 2015 by People en Español and the "godfather" of Norweigian Cruise Line's newest cruise ship, The Norwegian Escape.

CNBC speaks with the first-generation Cuban-American about politics, including recent comments made by Donald Trump regarding the Latino population, which he says were "very offensive and disrespectful to our culture," as well as his support of the re-establishment of diplomatic relations with Cuba and his hopes of one day returning to the country to perform.

During the hour, Caruso-Cabrera also gets the former street hustler's take on business leaders he admires and the advice he has received, his plan to transform Miami into the next Silicon Valley, as well as what stocks he is invested in.

As for what's next, Pitbull shows no signs of slowing down telling CNBC, "I love the work, I love the fight, I love the hustle."

For more information including web extras, log on to: cnbc.com/pitbull.

Follow @CNBCPrimeTV on Twitter, and join the conversation.

Scott Matthews is Vice President of Business News Specials. Justin Solomon is Senior Field Producer, Anthony Volastro and Mary Hanan are Producers, and Heather Schnepf is Associate Producer. Nikhil Deogun is Senior Vice President and Editor in Chief of Business News for CNBC.

About CNBC:

With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, CNBC World and CNBC HD , CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to approximately 371 million homes worldwide, including more than 100 million households in the United States and Canada. CNBC also provides daily business updates to 400 million households across China. The network's 15 live hours a day of business programming in North America (weekdays from 4:00 a.m. - 7:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC at night features a mix of new reality programming, CNBC's highly successful series produced exclusively for CNBC and a number of distinctive in-house documentaries.

CNBC also has a vast portfolio of digital products which deliver real-time financial market news and information across a variety of platforms. These include CNBC.com, the online destination for global business; CNBC PRO, the premium, integrated desktop/mobile service that provides real-time global market data and live access to CNBC global programming; and a suite of CNBC Mobile products including the CNBC Real-Time iPhone and iPad Apps.

Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://www.nbcumv.com/programming/cnbc.