CNBC ORIGINAL GETS A BACKSTAGE PASS TO MR. WORLDWIDE
ONE-HOUR SPECIAL REPORTED BY CNBC'S MICHELLE CARUSO-CABRERA
ENGLEWOOD CLIFFS, N.J., October 15, 2015 – He's a businessman, a musician, a marketing machine and a world-wide sensation. Armando Christian Perez, aka 'Pitbull,' has taken the world by storm not just with his high-energy live performances, but with his countless product endorsements and business partnerships. So, what drives a successful global recording artist to this level?
CNBC, First in Business Worldwide, gains unprecedented access to Mr. Worldwide as he speaks candidly about his early days to entertainment domination to growing his empire on stage and off in a one-hour special, "Pitbull: Fame & Fortune," reported by correspondent Michelle Caruso-Cabrera and premiering on Thursday, October 22nd at 10PM ET/PT.
From Miami to Las Vegas to New York, Caruso-Cabrera sits down with Pitbull to get insight into the man who is rewriting the blueprint for business success in entertainment telling CNBC the music industry is "90% business, 10% talent" – a lesson he takes with him into other business ventures including Voli Vodka, Miami Grills and even his own fragrance. The Miami native has also become the face of the Latin community – an area some of the largest companies in the world are targeting – scoring endorsement deals with Bud Light, Dr. Pepper and Playboy. He was recently named the Most Influential Latino of 2015 by People en Español and the "godfather" of Norweigian Cruise Line's newest cruise ship, The Norwegian Escape.
CNBC speaks with the first-generation Cuban-American about politics, including recent comments made by Donald Trump regarding the Latino population, which he says were "very offensive and disrespectful to our culture," as well as his support of the re-establishment of diplomatic relations with Cuba and his hopes of one day returning to the country to perform.
During the hour, Caruso-Cabrera also gets the former street hustler's take on business leaders he admires and the advice he has received, his plan to transform Miami into the next Silicon Valley, as well as what stocks he is invested in.
As for what's next, Pitbull shows no signs of slowing down telling CNBC, "I love the work, I love the fight, I love the hustle."
For more information including web extras, log on to: cnbc.com/pitbull.
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Scott Matthews is Vice President of Business News Specials. Justin Solomon is Senior Field Producer, Anthony Volastro and Mary Hanan are Producers, and Heather Schnepf is Associate Producer. Nikhil Deogun is Senior Vice President and Editor in Chief of Business News for CNBC.
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