MIAMI, Oct. 15, 2015 (GLOBE NEWSWIRE) -- eyeball announced today that it has been named global agency of record across multiple service disciplines by C&A Marketing, an authorized Polaroid licensee, for the Polaroid Cube and Polaroid Cube+ high-definition (HD) lifestyle action cameras. eyeball will lead global communications to include advertising, technology design, social media, SEO and search engine marketing strategies for the Polaroid Cube and Polaroid Cube+ cameras across the Americas & Europe.
“We created a whole new product category with the Polaroid Cube lifestyle action camera and have now extended it with the WiFi-enabled Polaroid Cube+. We knew these products needed a top-of-the-line digital marketing agency that could help convey this new category to consumers,” said Chaim Pikarski, Executive Vice President of C&A Marketing. “eyeball has done some amazing work across various disciplines for some of the most recognized brands in the consumer electronics industry, and we felt that they understood the product and what we are trying to achieve. It was a natural fit, and we’re excited to see the transformation of our partnership moving forward.”
Over the past year, eyeball has been named digital and social agency of record for major clients across consumer goods and services sectors.
“The Polaroid Cube and Polaroid Cube+ are the first action camera products on the market designed with lifestyle applications in mind. Not only do these cameras give casual users HD quality video with a slick, one-button design but also at a price point that everyone can afford. It really does put the ability to go big or go viral in everyone’s reach,” said Eric J. Bertrand, CEO of eyeball.
The Polaroid Cube+ is an HD lifestyle action camera that is WiFi-enabled and compatible with iOS and Android devices via the Polaroid Cube+ app. The camera boasts the same compact design as the original Polaroid Cube with next-generation features including image stabilization, enhanced low light performance, and increased memory capacity with the ability to record with up to a 128GB micro SD card. Users can record 1440p video at 30 frames per second and take eight megapixel still images, all with an impressive wide-angle lens. Both Polaroid Cube and Polaroid Cube+ cameras are weather resistant and splash-proof. A variety of mounting accessories allow for waterproof shooting, as well as helmet and bicycle mounting options for new shooting perspectives. A built-in magnet allows adhesion to metal surfaces for even more unique filming options.
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eyeball is a leading global advertising agency with offices in New York, Miami, Los Angeles and Seattle. The agency’s robust team of award winning creatives, analysts, strategists and developers has delivered results for Fortune 500 clients across industries including technology, consumer goods, health care, entertainment, to name a few, using proprietary digital, social, and analytics methodology. For more information, visit http://www.eyeballnyc.com.
About the Polaroid Brand
Polaroid is among the most trusted, well-respected and recognizable brands with a rich 75-year history beginning with Polaroid instant film. Our range of products include instant and digital still cameras, high-definition and mountable sports video cameras, tablets and flat-screen TVs that deliver the fun, instant gratification and value for which the brand has long stood. Today, the Polaroid Classic Border Logo rooted in our beginnings of instant photo sharing serves to designate genuine Polaroid branded products. For more information, visit http://www.Polaroid.com.
Polaroid, Polaroid & Pixel, Polaroid Color Spectrum, Polaroid Classic Border Logo, Polaroid Cube, and Polaroid Cube+ are trademarks of PLR IP Holdings, LLC, used under license.
About C&A Marketing, Inc.
C&A Marketing, Inc. is a leading manufacturer, distributor and online reseller of cameras and photographic equipment. Headquartered in Ridgefield Park, N.J., C&A is the Polaroid licensee for instant digital camera, sports video camera, IP home security cameras and photo accessories. Along with eyeball, their strategic marketing partners and digital AOR, they’re bringing a new generation of lifestyle action cameras to a wider audience.
Source: C&A Marketing