Sequential Brands Group Announces European Launch of Ellen Tracy at House of Fraser

NEW YORK, Oct. 15, 2015 (GLOBE NEWSWIRE) -- Sequential Brands Group, Inc. (NASDAQ:SQBG), ("Sequential" or the "Company"), announced today the European launch of its legendary fashion brand Ellen Tracy exclusively at House of Fraser stores and online. The Company also debuted its first branded Ellen Tracy shop, which is featured in several House of Fraser stores including the Oxford Street flagship in London.

A photo accompanying this announcement is available at

“We are thrilled to introduce Ellen Tracy’s elevated Fall collection in Europe and launch our first concept shop-in-shop with an incredible retail partner like House of Fraser,” said Rick Platt, Division President of Lifestyle at Sequential Brands Group. “Europe is an important market for brand growth and sets the stage for a planned 2016 rollout of branded shops in better department and specialty stores domestically and in Canada.”

Nigel Oddy, CEO of House of Fraser stated, "We are delighted to welcome Ellen Tracy to our exclusive portfolio of designer brands, bringing the very best in quality and design to meet the demands and high expectations of our customers. With a reputation built on polished and dynamic aesthetics, Ellen Tracy’s Fall collection is already proving to be a great success with our customers. The brand initially launched online and in select stores, and House of Fraser is pleased to be expanding the offering into further stores in Spring 2016.”

Global Brands Group is the core design, manufacturing and distribution partner with Sequential for Ellen Tracy sportswear. Dow Famulak, President and Chief Operating Officer of Global Brands Group Holding Limited commented, “This is a key part of Global Brands’ global strategy of expanding leading fashion brands around the world, and as such we are excited to be launching Ellen Tracy at House of Fraser.”

Additionally, Ellen Tracy unveiled its Fall 2015 campaign, which features actress Paula Patton and highlights the multi-faceted roles of women in the workplace.

Ellen Tracy’s new Fall collection exudes vibrancy and elegance with bold floral prints and feminine and polished silhouettes across an elevated line of sportswear, dresses and coats. The collection can also be found at premium retailers including Lord & Taylor, Nordstrom, Dillard’s, and for the first time at Hudson’s Bay in Canada.

Established in 1949, Ellen Tracy has evolved into a full women’s lifestyle brand known for sophisticated color palettes and signature prints. With over 30 product categories, the brand is designed, manufactured and distributed by world-class companies.

For more information, visit or follow on Twitter/Facebook @EllenTracyNY


Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the fashion, active, and lifestyle categories. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world. For more information, please visit Sequential's website at: To inquire about licensing opportunities, please email:

The photo is also available at Newscom,, and via AP PhotoExpress.

Media Contact: Sequential Brands Group Jaime Cassavechia (212) 518-4771 x 108

Source:Sequential Brands Group