Facebook does not report earnings until next month, but "Fast Money" traders had an eye on one of its newer segments Friday.
Oculus VR, the virtual reality company that Facebook bought last year, releases its first consumer headset early next year. For some traders, the social media giant is the best way to invest in the emerging technology.
Virtual reality will not make or break Facebook's earnings soon, but could provide a significant boost long term, said trader Josh Brown.
"It could be tremendous and even if it's not it's really not in the earnings estimates so it's all pure upside," he said Friday.