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McDonald's could hit a new high this week: Trader

McDonald's Golden Arches are shining.

Shares of the fast-food giant are sitting just under all-time highs as the stock has soared nearly 20 from its Aug. 24 low. And according to one trader, McDonald's could continue to surge after reporting earnings later this week.

"Sentiment has shifted for McDonald's," Andrew Keene said Monday on CNBC's "Trading Nation." The stock, which has trailed the broader market over the past three years, was added to Credit Suisse's "U.S. Focus List" Monday morning and named one of the firm's "top investment ideas." The company's rollout of all-day breakfast has garnered it new attention.

Read MoreMcDonald's franchisees optimistic about sales growth

But it's a combination of strong technicals and the implied options move that has Keene convinced shares could be at a record by the end of the week.

Looking at a short-term chart of McDonald's, Keene noted that once the stock broke through "that key $100 level," it has ripped to the upside. "I think we can get up to $109," he added.

Keene used the at-the-money put and call strike prices to come up with his price target. "Between now and the end of the week, the options market is implying a $3 move in the stock in either direction," said the founder of AlphaShark Trading. "That puts it at $108 on the upside or $102 on the downside. However, I think it's going higher."

To take advantage of a potential move higher, Keene bought a call butterfly. This is a bullish strategy where a trader will buy a lower strike call, sell two higher strike calls against it and then buy another call all of the same expiration. The goal is for the stock to go to the two calls that you are short.

Read MoreCramer Remix: Why I believe in McDonald's

Specifically, Keene bought the October weekly 106/109/112 call butterfly for 50 cents. In this trade, Keene sees profits if the stock rises to $109, or 4 percent, by Friday. "I'm thinking McDonald's could get to that $109 level by the end of the week," added Keene.

McDonald's is set to report its fiscal 2015 third-quarter earnings on Thursday before the opening bell. Analysts surveyed by FactSet expect the company to earn $1.27 on roughly $6.5 billion in revenue.

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Trading Nation is a multimedia financial news program that shows investors and traders how to use the news of the day to their advantage. This is where experts from across the financial world – including macro strategists, technical analysts, stock-pickers, and traders who specialize in options, currencies, and fixed income – come together to find the best ways to capitalize on recent developments in the market. Trading Nation: Where headlines become opportunities.

Brian Sullivan

Brian Sullivan is co-anchor of CNBC's "Power Lunch" (M-F,1PM-3PM ET), one of the network's longest running programs, as well as the host of the daily investing program "Trading Nation." He is also a frequent guest on MSNBC's "Morning Joe" and other NBC properties.

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