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Apple TV could eventually be a huge hit, says analyst

If there's one company that could redefine the user experience in the living room, what company would that be?

Angelo Zino, senior industry analyst at S&P Capital IQ and SNL, said if any company can do it, it's Apple.

CEO Tim Cook on Monday told an audience at an event hosted by The Wall Street Journal, that Apple will become the "foundation" of TV.

The new Apple TV is displayed during an Apple media event in San Francisco, September 9, 2015.
Beck Diefenbach | Reuters
The new Apple TV is displayed during an Apple media event in San Francisco, September 9, 2015.

Said Zino: "Overall the new hardware and operating system, on both ends, it appears that they're doing a great job with initial efforts. This is just the start of better things to come."

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Zino added it won't be a needle mover for the company right away, but it would be the start of bigger things to come.

"Siri capabilities overall will help the user experience, and on the operating side, Apple has the best app developers in the world. So expect great apps in the living room," Zino said.

Fourth-generation Apple TV is expected to launch on Oct. 30. Apple didn't immediately respond to CNBC's request for a comment.

The company reports earnings after the bell Oct. 27.