Said Zino: "Overall the new hardware and operating system, on both ends, it appears that they're doing a great job with initial efforts. This is just the start of better things to come."
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Zino added it won't be a needle mover for the company right away, but it would be the start of bigger things to come.
"Siri capabilities overall will help the user experience, and on the operating side, Apple has the best app developers in the world. So expect great apps in the living room," Zino said.
Fourth-generation Apple TV is expected to launch on Oct. 30. Apple didn't immediately respond to CNBC's request for a comment.
The company reports earnings after the bell Oct. 27.