CNBC News Releases

CNBC’s “Pitbull: Fame & Fortune” Will Premiere on Thursday, October 22nd at 10PM ET/PT


Thursday, 10/22/2015:




"Pitbull: Fame & Fortune":

He's a businessman, a musician, a marketing machine and a world-wide sensation. Armando Christian Perez aka 'Pitbull' has taken the world by storm not just with his high energy live performances, but with his countless product endorsements and business partnerships. So, what drives a successful global recording artist to this level? For Armando Christian Perez, it's a remarkable self-awareness of life at the top of the charts; a byproduct of the tenacity that took him from street hustler to multicultural, multimedia icon. In CNBC's "Pitbull: Fame & Fortune," CNBC Chief International Correspondent Michelle Caruso-Cabrera profiles Pitbull who is rewriting the blueprint for business success in entertainment. For millions of millennial first generation U.S. born Latinos and anyone else smart enough to listen, the messages are clear - work harder than the rest, always be reinventing, defend your success and learn from your failures.

Preview Clips:

  • Pitbull: 'A woman made me a man':– Armando Christian Perez, AKA Pitbull, came from a humble broken household, which has fueled his drive and ambition. He claims he owes it all to his mother, a Cuban immigrant, for teaching him that there are no limits or borders
  • Pitbull on music success: 90% business; 10% talent: – While Pitbull may have sold 5 million albums worldwide, it is his endless list of endorsement deals, not talent, that has been the key to his wealth.
  • Pitbull: 'Being Cuban-American, I'm already born politically incorrect': – Pitbull likes to learn and chat with Republican Presidential candidates Jeb Bush and Marco Rubio but he hasn't made any political endorsements (yet).

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