ConnectWise(R) CampaignDirector(TM) Unifies the Sales and Marketing Processes

TAMPA, Fla., Oct. 20, 2015 (GLOBE NEWSWIRE) -- ConnectWise, developer of the world’s leading business management platform designed exclusively for technology solution providers, now offers ConnectWise CampaignDirector, a new marketing automation tool that integrates marketing efforts for a seamless handoff of qualified leads to sales teams. An add on to the ConnectWise platform, CampaignDirector allows users to create integrated marketing campaigns that automatically pass qualified leads to sales, while utilizing backend analytics to track campaign success.

“It’s important for sales and marketing teams to be aligned around the right processes and technologies, and ConnectWise CampaignDirector provides our partners with the ability to unify their marketing and sales systems,” said Craig Fulton, general manager of the ConnectWise Business Suite. “By combining the ConnectWise platform with ConnectWise CampaignDirector, technology solution providers can increase sales by focusing on quality leads.”

With ConnectWise CampaignDirector, technology solution providers can transfer contacts from ConnectWise or store lists in ConnectWise CampaignDirector to send targeted marketing messages. Users can build HTML emails and web pages, along with design forms, all within the ConnectWise CampaignDirector tool. After a campaign has run, users can view analytics to measure campaign performance.

As leads begin to generate, users can establish a lead scoring system to automatically fill their sales pipeline and pass qualified leads to the sales team, reducing the time to act upon interested prospects.

For more information on the ConnectWise CampaignDirector, register for the webinar on Tuesday, October 20.

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About ConnectWise

Made for companies that sell, service, and support technology, ConnectWise is the #1 business management platform worldwide. Today, more than 100,000 users rely on ConnectWise to achieve greater accountability, operational efficiency, and profitability. Leveraging the cloud, the platform fully integrates business-process automation, help desk and customer service, sales, marketing, project management, and business analytics that dramatically streamline a company’s operations. ConnectWise also gives its users access to a powerful network of ideas, experts, and solutions. A veteran in the technology services industry, ConnectWise has been the premier business management platform for technology companies for more than 15 years. For more information, visit www.ConnectWise.com or call 800-671-6898.

Copyright ©2015 ConnectWise.com, Inc. 4110 George Road, Tampa, Florida 33634. All rights reserved. All trademarks, trade names, service marks and logos referenced herein belong to their respective companies.

Amy Legere Greenough for ConnectWise alegere@greenough.biz 617.275.6517

Source: ConnectWise