ETF.com offers ratings, rankings and research on every ETF in the market through our ETF data pages. One of the great things about working here is that, by looking at our internal tracking analytics, we're able to see what ETFs people are researching … almost in real time. It offers a unique view into which ETFs people are looking at before they buy.
Usually, the most popular list is dominated big funds like the S&P 500 SPDRs (SPY) and the PowerShares NASDAQ-100 ETF (QQQ). But so far this year, the No. 1 ETF of all by page views is quite surprising: