After spending the last couple years in the dog house, Jim Cramer thinks Tupperware has finally gotten its mojo back.
Tupperware, that iconic direct sales company behind all of the nifty containers and personal care products, is a major international player with a significant amount of emerging market exposure.
"That means it has really gotten taken to the cleaners by the super-freaking strong dollar," the "Mad Money" host said.
But now it seems that Tupperware has finally adjusted to the foreign exchange issue; it reported stellar numbers Wednesday morning, delivering an 8-cent earnings beat and higher-than-expected revenues on a local currency basis.
It confirmed that its European business is coming back, and the Asia Pacific business is doing just fine, with China up 18 percent. Overall, emerging market sales increased by 20 percent in local currency, and its North American business was on fire, up 14 percent.
As a result, the stock roared more than 8 percent on Wednesday. To find out the secret to its success, Cramer spoke with Tupperware Brands Chairman and CEO Rick Goings.
"We have an attitude that every business model works until it doesn't. So, it just shows that our guys just keep leaning into it, and things came together this quarter and it was nice to see," Goings said.
Goings attributed the success of Tupperware in China to the product the company sells. Companies selling cars in China face much more pressure than Tupperware, which sells lower net-per-unit items.
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He noted that Tupperware's business direct selling model resonates well with millennials. The CEO says the younger generation will make up as much as half of America's workforce by 2020 and 75 percent by 2025. He said some 58 percent of millennials want to be entrepreneurs, and the majority of them do not want to work traditional 9-to-5 hours.
"They will bust their butt at three in the morning, working on their computer, doing things. But the traditional workplace is not their cup of tea," the CEO said.