Make Birthdays Playful with New Wish Launchers(TM) Interactive Cards from American Greetings

CLEVELAND, Oct. 21, 2015 (GLOBE NEWSWIRE) -- Remember how exciting your birthday was when you were a child? Consumers are always looking for captivating new ways to send birthday wishes to their favorite young people, and American Greetings continues to deliver new-to-the-world greeting card inventions to wow birthday guys and gals of all ages. Express your delight for their special day with the latest and greatest – new Wish Launchers™ interactive greeting cards.

Wish Launchers is a playful new kids' card line with a super fun game on the front of each card. Kids can flick the launcher and try to shoot the metal ball into one of the baskets. Along with warm wishes and colorful artwork, it's easy to show special kids that they've got game! Designs in this collection of cards featuring pinball-style games include a leapin' lizard's slam dunk basketball game, an adorable gathering of sweet treats with sprinkles on top, an out of this world space adventure and a flying fun food fight.

"The Wish Launchers collection is unique in that these cheerful and charming cards also double as a gift because of the pinball game the birthday boy or girl can play long after their birthday has passed," said Carol Miller, vice president of corporate innovation at American Greetings. "Impressing kids with a birthday card isn't easy, but American Greetings is proud to consistently deliver innovations that add an extra element of surprise and celebration to birthdays."

As an industry leader in greeting card inventions, American Greetings has introduced more than 100 new greeting card formats under the Inventions™ brand, offering the ultimate selection of exciting, new-to-the-world ways to celebrate birthdays and other happy occasions. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient. Continue the fun and spread the wow factor of our dynamic greeting card innovations by sharing your pictures, videos and messages on social platforms with the hashtag #BestCardEver.

Consumers can find Wish Launchers™ cards, in addition to a great selection of inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. Those who enjoy sending e-cards can share American Greetings cards online from For more information on American Greetings, visit You can also follow American Greetings on Twitter, Facebook, American Greetings blog, YouTube, Pinterest, Google+ and Instagram.

About American Greetings Corporation

As a leader in meaningful connections, American Greetings Corporation is a creator and manufacturer of innovative social expression products that assist consumers in making the world a more thoughtful and caring place. Founded in 1906, the Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at and electronic greeting cards available at In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $2 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit

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CONTACT: Megan Baucco Assistant Manager, Marketing Communications 216.252.7300 ext.2841

Source:American Greetings Corporation