Small Business
2 / 12    

McDonald’s lands top spot in new fast food list

Dunkin' Donuts

» more from Small Business

10. Dunkin Donuts

Word of mouth: 60 million projected offline word-of-mouth impressions per month, on average

Nearly three-quarters of sentiment was positive for the chain, higher than average for brands included in the poll. Overall, Dunkin drew positive sentiment two thirds of the time.

In the past three months, Dunkin hasn't fared as well on Wall Street. The stock's down 25 percent amid concern about store closings.

Getty Images