Social Media

Twitter CEO apologies to developers, expands alliances

Dorsey apologizes to developers

In his first time addressing Twitter's developer community since being appointed permanent CEO, Jack Dorsey took the stage Wednesday at the company's Flight developer conference to fix the company's relationship with developers.

The company's co-founder said he wanted to "reset" the relationship, to apologize for past confusion and to listen to developers' feedback on how they'd like the platform to improve.

"We need to listen, we need to learn, and we need to have this conversation," Dorsey said in San Francisco at the company's second-annual developer conference, inviting developers to tweet ideas and requests to #helloworld.

Dorsey also gave a concise definition of Twitter's purpose, answering the question investors have been asking for years: What exactly is Twitter?

"Twitter is one of the fastest ways to say something to the world," Dorsey said. "It's also the fastest way to see what the entire world is saying about any topic. Fundamentally,Twitter is a simple messaging service. That's what people use it for. That's how we started. And today, it's still fundamentally a simple messaging service."

The big message: Twitter wants tweets to be available everywhere, and not be tethered to the app. The company says its audience is much bigger than its 300 million monthly active users, that in fact over 1 billion people see Tweets on mobile. And the company's looking to grow that number, by making it easier for developers to "find, organize and publish Tweets." And we can expect Twitter to try to make money from its broadest audience.

The company also announced a new partnership with JC Decaux, an outdoor advertising company, and unveiled a new tool called Curator, which will allow users to create their own version of Moments, a collection of tweets.

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Jack Dorsey, CEO of Twitter.
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A lot of the news is focused on developers: Dorsey and his team announced both new tools, as well as nine new partners joining the company's Fabric, a toolset for developers. (Some of those partners include Stripe, Amazon Web Services, Optimizely, SendGrid and Nuance.)

A year after unveiling Fabric for mobile developers, this year the event focused on how major companies have used Fabric over the last year, with partners on stage including Target and the NBA. The NBA's SVP of Digital, Melissa Brenner, said that the league uses Twitter and Fabric to give fans a more immersive experience.