Cult movie icon Bruce Campbell and his collaborators can afford to spray prop blood across a film set in any number of ways now that Starz is backing a revival of their "Evil Dead" franchise.
Sometimes, however, the best solution requires an old low-budget approach.
"You can get all your pumps and sprays, but just take a paint brush," Campbell said, flicking his wrist for emphasis. "Because then you can angle it a little bit, too. It's a beautiful spackle."
Twenty-four years after last featuring the misadventures of "Evil Dead" lead character Ashley "Ash" Williams, Campbell and filmmakers Sam Raimi and Rob Tapert are bringing their horror comedy into the 21st century with the Starz series "Ash vs. Evil Dead." But while they have more resources than ever at their disposal, they are seeking to preserve the original trilogy's visual comedy and aesthetic, which was in part born out of necessity.
It's a position Raimi didn't expected to find himself in 1979, when the fledgling filmmakers went into production for "Evil Dead" with just $85,000 on hand. The tale he wrote about a malevolent force accidentally summoned from a magic book hardly seemed like it would spawn a lasting legacy.
"When we made 'Evil Dead' we were just trying to raise the money to make a film that was good enough to go in the drive-ins. That was really our goal," he told CNBC at New York Comic Con. "It was always about surviving in the moment and making it work."