If you want to know how much Google is spending on some of its wildest dreams, you'll have to wait a little longer than the first earnings report from Alphabet, the new name under which Google will report earnings for the first time on Thursday.
But that's only if you want to know what the damage is projected to be direct from the company. Alphabet isn't going to pull back the curtain on its moonshots — otherwise known as non-core businesses — until next January, but Wall Street has been busy doing some back-of-the-envelope math.
The debate among tech analysts isn't about whether the moonshots will lose money, but rather how large the losses will be. Estimates cited in a recent Wall Street Journal article range from as little as $500 million in operating losses to $4 billion a year — and separately, one analyst, representing the "high estimate on the Street," has placed a $9 billion price tag on Google's far-flung efforts.