In the Internet age, it's become virtually impossible to browse the Web without having intrusive advertisements pop up.
Or is it?
For free or a relatively small sum, Web surfers can now add software that blocks web advertising from your phone, tablet or computer. It's all part of the efforts by some companies to prevent the browsing experience from being disrupted by endless ads.
"Advertisers have been degrading the user experience for users, especially on mobile, for the last 10 years." Colorado-based software developer Chris Aljoudi told CNBC's "On the Money" in an interview.
In the U.S., 16 percent of all Internet users are blocking advertisements, according to one survey. Previously, ad blocking was done mostly among desktop users. Now, the software is rapidly moving to mobile.
Last month, Apple launched its new iOS9 operating system which allows "content blockers." Ad blocking apps quickly shot to the top titles in the App Store. Among those platforms was an app called Purify, which was created by Aljoudi.
Aljoudi said his app "not only gets rid of the ads, which is the obvious functionality, but the improvement in experience is substantial." In addition to less clutter on the screen, Aljoudi also claims downloads are four times faster, while battery life is improved by 21 percent, because of the diminished presence of web ads.
Aljoudi said advertisers have "taken advantage with ads more and more specific to smartphones."
He says mobile ads take up more space on the smaller screen, and since "most people have cell data plans with their providers … users are paying to get downloaded ads."