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Halftime earnings playbook: Apple, Alibaba, Twitter

The "Halftime Report" traders give their key earnings to watch into next week's trading.

Steve Weiss picked out Alibaba and Baidu. He owns JD.com, saying it's the best play in the group.

Josh Brown commented on Twitter.

Jon Najarian spoke about how he is playing Apple.

Michael Block had his eye on the European banks, including Deutsche Bank and Barclays.

Trader disclosure: On the following stocks and commodities mentioned or intended to be mentioned on CNBC's "Halftime Report" were owned by the "Halftime Report" traders:

JON NAJARIAN: Long FTR, PFE, PG, PPG, ZSPH he is long calls AAPL, AMAT, BAX, BBY, BMY, CIEN, CVX, EEM, HAL, JD, LUK, LUV, MCK, MDLZ, MU, PBR, PFE, POT, PPG, QCOM, SPWR, USG, XOM

JOSH BROWN: Long AAPL, BABA, DE, DNKN, EBAY, FB, JMBA, NFLX, PYPL, SAM, SHAK, SPWR, TWTR, XLE, XON.

STEVE WEISS: Long AAL, C, CVC, FB, JD, MCD, NFLX, THC, TWTR