Bernie Sanders and Donald Trump couldn't be further apart on the political spectrum. But one common group of voters is incredibly excited about them both, and it's the most coveted demographic in the country: Millennials.
By avoiding the doublespeak of most politicians, Sanders and Trump – two candidates the establishment didn't see coming — are doing well in the polls. Both have tapped into a communications style that makes millennials want to listen and engage. When it comes to that demographic,authenticity and directness always wins. At 40, I am not a millennial, but in my position as CEO of Zillow Group, I lead more than 1,000 of them –making up two-thirds of our company – every day. Their creativity, fast-thinking and need for utter transparency have made Zillow Group the company it is today.