A jewelry company that most people have never heard of is somehow crushing its competition. What the heck? Jim Cramer was intrigued enough to find out what prompted a little-known stock like Signet Jewelers to have such an impressive run.
Signet is behind jewelry store chains such as Kay Jewelers, Zales and Jared, among others. And while most people can recognize its advertisements, they don't know the company involved.
Yet, it has been quietly working its way higher, with a monster 25 percent move since its late-August lows, powered by the fact that it reported a great quarter that month. It is the largest specialty jewelry chain in the U.S., Canada and the U.K.
Meanwhile, Tiffany & Co has delivered disappointing quarter after quarter, with its stock down 26 percent for the year. If Cramer didn't have Signet on his radar, the Tiffany's stock would make him think that jewelry had gone out of style.
"Let me walk you through this story, which I think is worth examining in part because while I'm sure most of you have heard of Jared or Kay Jewelers, I feel like the parent company, Signet, is actually unknown to a great many people," the "Mad Money" host said.