As the holidays approach, the delivery on-demand wars are heating up. The latest comes from online artisan retailer Etsy, which is officially launching its Etsy ASAP service Monday in certain areas of New York City in partnership with delivery start-up Postmates.
For a flat fee of $20, shoppers in select parts of Manhattan as well as Brooklyn and Queens, will be able to have same-day and next-day delivery of the site's vintage and handmade items from local sellers. Sellers offering the pilot service will be able to schedule a delivery with a Postmates courier upon receiving orders. Buyers can track their deliveries in real time.
"Etsy continues to build features that connect buyers and sellers locally online and off. The Etsy ASAP pilot follows the recent launch of the new Etsy Local mobile experience that helps shoppers on the go find Etsy items and sellers nearby, at both events or local shops. Similar to experiences like those at craft fairs and markets, Etsy ASAP makes it easier for shoppers to discover and support local makers," Calia Talmor, senior product manager at Etsy, said in a statement to CNBC.