Twitter is a "tool for dads" - and that is one of the main reasons it has struggled to grow its user base, according to one analyst, who highlighted the social media platform's challenges ahead.
In comparison with rival social media service, Facebook, Twitter is aimed more at businesses and older users, said George O'Connor, technology analyst at Panmure Gordon.
"Facebook is Facebook and one of the big drivers that we are seeing is that there's this wonderful sort of consolidation about the power of the market leader and Facebook is the consumer big play," O'Connor told CNBC in a TV interview on Monday.
"Twitter is more of a business-y play. So for example, my children do not use Twitter. I use Twitter. It's a tool for dads."