Yahoo attracts 15M viewers for live-streamed NFL game

Yahoo's NFL streaming debut gets mixed reviews

Yahoo's first-ever live stream of an NFL game yielded big numbers: 15.2 million unique viewers, 33.6 million video streams, and over 460 million total minutes of video consumed, the Internet company said Monday.

And these numbers for the game played in London don't include digital viewing in China, the TV audience from over-the-air stations in the local Buffalo and Jacksonville markets, or the London/U.K. markets. Perhaps the most important statistic for the promise of more sports leagues to live stream games: 33 percent of the audience, about 5 million viewers, were overseas.