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Scare up Some Fun with New Graveyard Greetings(TM) Cards from American Greetings

CLEVELAND, Oct. 27, 2015 (GLOBE NEWSWIRE) -- Halloween can be sugary sweet or it can be seriously scary – but it's always better when it's also a bit silly. Add a dose of that freaky fun as you stay connected with friends and family this Halloween season with the perfect card to make smiles as big as jack-o-lanterns. Consumers will "dig" Graveyard Greetings™, the newest collection of creepy-cute cards from American Greetings.



Hilarious Halloween frights and delights await when recipients open Graveyard Greetings. Each coffin-shaped card features a silly message, wickedly fun illustration and a creep-tastic character that sings and moves to an original, spooky tune. This spooktacular collection includes a crooning zombie, a skeleton with country twang and a "wrappin'" mummy DJ.

"With all the creative costumes and magical mischief, Halloween is the perfect holiday to take all things entertaining and make-believe to the next level – and our new Graveyard Greetings certainly fit that bill," said Carol Miller, vice president of corporate innovation at American Greetings. "The combination of funny messages with illustrated characters that move and sing is batty enough to give anyone a good laugh and sweet enough to let them know you care."

As an industry leader in greeting card inventions, American Greetings has introduced more than 100 new greeting card formats under the Inventions™ brand, offering the ultimate selection of exciting, new-to-the-world ways to celebrate birthdays and other happy occasions. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient. Continue the fun and spread the wow factor of our dynamic greeting card innovations by sharing your pictures, videos and messages on social platforms with the hashtag #BestCardEver.

Consumers can find Graveyard Greetings™ cards, in addition to a great selection of inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. Those who enjoy sending e-cards can share American Greetings cards online from www.americangreetings.com. For more information on American Greetings, visit www.corporate.americangreetings.com. You can also follow American Greetings on Twitter, Facebook, American Greetings blog, YouTube, Pinterest, Google+ and Instagram.

About American Greetings Corporation

As a leader in meaningful connections, American Greetings Corporation is a creator and manufacturer of innovative social expression products that assist consumers in making the world a more thoughtful and caring place. Founded in 1906, the Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Entertainment group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $2 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit www.corporate.americangreetings.com.

A photo accompanying this release is available at: http://www.globenewswire.com/newsroom/prs/?pkgid=37166

CONTACT: Megan Baucco Assistant Manager, Marketing Communications 216.252.7300 ext.2841

Source:American Greetings Corporation