The french fry-shaped chicken tenders beloved by millennials on social media are getting a new flavor: buffalo.
Burger King's Chicken Fries will now be sold with a dusting of buffalo-style spices rather than sauce, to keep the mess to a minimum and maximize "dipping and handling."
"We knew there had to be a better way to Buffalo so we took the same flavors found in traditional messy wings and innovated on it the BK way to create Buffalo Chicken Fries," Eric Hirschhorn, chief marketing officer Burger King, said in a statement. "It sets your fingers free from mess while allowing for better dipping and easier handling."
This isn't the company's first foray into limited edition flavors. BK launched Fiery Chicken Fries in August of this year, hoping to piggyback off of the increased interest in spicy foods.
Burger King's Chicken Fries launched in 2005, but were shelved by the company in 2012. High demand on social media prompted a limited return of the product in 2014 and permanently in March 2015.
Menu items like the Chicken Fries help drive sales growth last quarter, as parent Restaurants Brand International's profit soared in October.
Buffalo Chicken Fries will be available for a limited time at participating Burger King chains for a recommended price of $2.89 for a nine-piece order.