Last night's first World Series game featured a bit of everything when it comes to the unexpected — a blackout, a rare inside-the-park home run, a crucial error by a Kansas City Royals team that never makes an error, a blown save by a Mets closer that hadn't blown a save in three months and, of course, a 14-inning game that lasted more than five hours.
There's a way to make sense of the odd night in Kansas City and make some money in the process (no, we're not talking about FanDuel or DraftKings daily fantasy sports World Series lineup setting). There's a long history of stocks that become heavy-hitters around major sporting events — with the most obvious link being heavy advertising in front of a huge audience.
CNBC data partner Kensho is talented at uncovering links between sporting events and consumer stocks. So we asked Kensho: What are the consumer stocks that perform best during the week of the World Series?