Consumer Electronics

Aussies check their mobiles how many times a day? 440M!

Leonardo Patrizi | Getty Images

It's semi-official: Aussies are monsters for their mobiles.

A report by Deloitte has laid bare Australians' devotion to devices; more than half check their smartphone within 15 minutes of waking up, then the phone-owning population glance at their device 30 times a day on average.

Deloitte gave three explanations for the frequent device-checking.

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"Australians are adept multitaskers and, as social creatures, easily distracted. Which ... when coupled with the fear of missing out (#FOMO) has the entire nation glancing at their devices more than 440 million times a day," the consultancy said.

The youngest demographic were the keenest phone-glancers, with 18-to-24-year-olds upping the daily average number of checks to 56 times. This was probably unsurprising given that 91 percent of the same age group admitted to using their phones while spending "quality time" with their parents and 83 percent did the same during a family meal.

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Deloitte found that almost 80 percent of Australians owned a smartphone, nearly 60 percent of households had a tablet, 13 percent owned a Fitbit or similar (the only country more crazy for fitness devices was China, at 18 percent) and more than half of Australians had a "connected device" such as a gaming console or smart TV.

Australians are unusually loyal to their smartphone brand, with Apple and Samsung conducting a "game of Phones" that has given them control of 73 percent of the local market. Nearly five million smartphones will be sold in the country over the coming year, and 46 percent of buyers will stick to their current brand.

Aussies are also terrible at letting go of unused devices.

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Sixty percent of survey respondents owned more than one mobile device, 86 percent bought their last phone as new, rather than second-hand, and 34 percent planned to update their phone in the coming year. But just 8 percent sold old phones, well below other nations.

Deloitte called the Australian mobile device market "an exceptional market relative to global comparison."

"Although it may not be as large a consumer market as Southeast Asia or China, the Australian mobile marketplace does stand out as being one with deep smartphone penetration, dominated by high-end devices and brand-loyal consumers."