The leading maker of yogurt in the U.S. centralizes cross-screen video advertising on TubeMogul's software
EMERYVILLE, Calif. and WHITE PLAINS, N.Y., Oct. 29, 2015 (GLOBE NEWSWIRE) -- Today, The Dannon Company named TubeMogul (NASDAQ:TUBE) its preferred partner for video advertising in the U.S.A.
Dannon's internal media team and agency partners will use TubeMogul's software for media planning, buying, optimization and measurement. The collaboration spans Dannon's portfolio of brands, including the company's namesake Dannon®, Activia®, Danimals®, Oikos®, Light & Fit®.
"As digital video continues to grow in importance in our general media mix, we're always looking for ways to improve how we convey the benefits of our products," said Claudia Sargent, Vice President of Media & Marketing Services, North America at The Dannon Company. "In that context, TubeMogul provides improved transparency over traditional buying techniques in the digital video buying space."
TubeMogul was appointed after a competitive selection process. Key in winning the deal was TubeMogul's position as an independent, buy-side company that offers full transparency into economics and performance. TubeMogul's ability to target specific audiences and provide real-time measurement to inform strategy also played a role in the decision.
"People buy and enjoy yogurt for a variety of reasons, which is why we make such a diverse range of products to a diverse range of individuals," continued Sargent. "The increased transparency, targeting capabilities and feedback-loop we now have helps us to fulfill our mission to bring health through food to as many people as possible and encourage Americans to enjoy yogurt every day."
The first campaigns executed under the partnership went live earlier this month.
"Dannon is a great example of a major brand placing importance on independence and transparency," said Keith Eadie, Chief Marketing Officer at TubeMogul. "We are excited that our software can help them in their mission, which is bigger than brand-building -- it's supporting health and nutrition for all Americans."
Headquartered in White Plains, New York, Dannon has plants in Minster, OH, Fort Worth, TX, West Jordan, UT, and Portland, OR, which make more than 200 different flavors, styles and sizes of cultured refrigerated and frozen dairy products to serve the diverse needs of its retail and foodservice customers. Dannon strives to bring health through food to as many people as possible via its wide offering of delicious and wholesome refrigerated and frozen yogurts. Dannon is a subsidiary of Danone, and Dannon is the top-selling brand of yogurt worldwide, sold under the names Dannon and Danone. For more information, visit dannon.com.
TubeMogul (NASDAQ:TUBE) is an enterprise software company for brand advertising. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their global advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in Kyiv, London, Mexico City, New York, Paris, Sao Paulo, Shanghai, Singapore, Sydney, Tokyo, Toronto and offices across the United States.
TubeMogul and the TubeMogul logo are trademarks or registered trademarks of TubeMogul, Inc. in the United States and other countries.