That's not to say these decisions are without controversy. REI, for instance, received a flood of positive feedback for its contrarian decision to stay closed on what ShopperTrak predicts will be the busiest sales day of the season.
Many shoppers contend that because of the popularity of Internet shopping, there is no need for retailers to stay open on Thanksgiving — and, as a result schedule thousands of employees to work.
On the flip side, many consumers continue to respond to these doorbuster deals — particularly those who are on a budget.
Macy's had its first Thanksgiving opening in 2013. Last year, the company's CEO, Terry Lundgren, said more than 15,000 people visited its flagship New York City store during the holiday. Also that year, Wal-Mart said more than 22 million shoppers came to its stores on Thanksgiving.
Wal-Mart and Target are expected to announce their holiday plans shortly.