Halloween may still be several days away, but retailers are rolling out their holiday programs.
Target said Thursday it will drop the minimum purchase requirement for free shipping for shoppers on its website between Nov. 1 and Christmas.
Target had a $50 threshold for free shipping, but in the wake of the strong holiday response, the big box retailer in February slashed the threshold to $25.
Free shipping is a popular perk. Already, Best Buy said it will waive its $35 free shipping threshold through early January. Toys 'R Us cut its threshold to $19 from $49, but Wal-Mart said it is sticking with its $50 minimum to qualify for free shipping during the holiday season.