EMERYVILLE, Calif., Oct. 30, 2015 (GLOBE NEWSWIRE) -- Today, TubeMogul (NASDAQ:TUBE), an enterprise software company for brand advertising, announced the appointment of Todd Gordon as General Manager of Programmatic TV.
Gordon brings a wealth of experience to the role. As SVP, U.S. Director at Magna Global, Gordon guided media negotiations for IPG Mediabrands, which manages and invests $37 billion in global media on the behalf of its clients. Gordon also steered the group's mission to automate half of all media investments by the end of 2015, pioneering several pilot projects with major broadcasters. Before Magna Global, Gordon held leadership positions at Initiative, Mediacom and Lowe. Gordon will work from TubeMogul's New York office.
TubeMogul PTV, which Gordon will oversee, launched in December as the first self-serve software solution that enables automated buying of TV advertising. Since launch, the product has celebrated several major milestones, including the first Big Game TV ad bought programmatically. On its most recent earnings call, TubeMogul also reported a meaningful uptick in spend for PTV.
The new role is not Gordon's first collaboration with TubeMogul. Earlier this year, Cadreon, the digital marketing services platform of IPG Mediabrands, announced a joint partnership with TubeMogul to jointly build a proprietary, inventory-agnostic demand-side platform for TV. Gordon served on the executive team that oversaw inventory and data integrations for the product.
"Todd is an industry leader that has been at the forefront of making traditional advertising more automated and data-driven," said Brett Wilson, CEO and Co-Founder of TubeMogul. "We couldn't have a better person at the helm to lead strategy for TubeMogul PTV, and I'm excited to welcome him to the team."
"I'm thrilled to lead TubeMogul's programmatic TV efforts and join a company that is an early innovator in the space," said Gordon on his new role. "TubeMogul's software is transformative because it can improve TV advertising for all involved -- providing greater relevancy to viewers, higher ROI for marketers and better yield for media owners."
The hire follows a recent string of recent executive appointments at TubeMogul. In September, the company hired Soren Abildgaard, former Senior Director of Cloud Platforms at Autodesk, to serve as SVP of Engineering. Other recent additions include Phil Cowlishaw (VP of Strategy) and Pattie Money (Chief People Officer).
TubeMogul (NASDAQ:TUBE) is an enterprise software company for brand advertising. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their global advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in Kyiv, London, Mexico City, New York, Paris, Sao Paulo, Shanghai, Singapore, Sydney, Tokyo, Toronto and offices across the United States.