Word this week that Amazon is considering launching its own line of clothing has divided fashion industry analysts, with some saying such a move into a crowded and competitive marketplace would be risky, while others saying it could usher in a new era in personalized clothes shopping.
The possibility that the mammoth online retailer, worth nearly $54 billion, may be branching out even further in the e-commerce game first surfaced Tuesday at the WWD Apparel and Retail CEO Summit.
Jeff Yurcisin, VP of clothing at Amazon Fashion and CEO of Amazon's Shopbop unit, said that Amazon might launch a private-label brand to keep customers happy, according to a report in Buzzfeed.
"For Amazon, we know our customers love brands, many of the brands in this room…and that's where the lion's share of our business comes from," Yurcisin said, according to Buzzfeed. "When we see gaps, when certain brands have actually decided for their own reasons not to sell with us, our customer still wants a product like that."