A lot has changed in the 29 years since the New York Mets last won the World Series, and fortunately for Mitch Modell, CEO of New York-based sports retailer Modell's, it's meant a business boom for the 120-year-old family-owned chain.
"When I was at the Mets game, you saw people wearing jackets from 1986 that they took the mothballs off," Modell told CNBC about his experience Wednesday night in Kansas City. "And that's why you gotta go to Mo's!"
The Mets' 2015 success has prompted a surge of people to purchase new blue and orange T-shirts, jerseys and commemorative gear. On the day the team won the pennant, Modell's sold more Mets gear than in all of 2014. That's right: One day outsold all of last year.
"We have printers, manufacturers, all over the country," said Modell. "Planes, boats, yachts, 48 vans. We brought in all of our people from New England, Connecticut, Washington and Philadelphia to help out with the stores. Unload and set up the stores. We're ready. We're ready for war."
Modell's already had to change strategy because the Mets lost the first two games against Kansas City, with the CEO saying the company would have started preprinting "World Series Champion" merchandise had they, in fact, won those games. The store also had to reduce prices on the gear they have in store, because they'll need to clear it out in huge massive quantities by the end of the week.
"My heart can't take seven games," said Modell. "But a Met win will light up the city." He predicted that if the Amazins do come back, "it will be the biggest day in our 126-year history. It will be by far the biggest day ever." Privately held Modell's operates 150 stores through the Northeast.