When China last week announced it would end its highly contentious "one-child policy" which dates to the late 1970s, the official Chinese media were quick to proclaim the wisdom of the change.
"The long-awaited move immediately excited the public," proclaimed China's official English language newspaper, China Daily. "China's historic elimination of its one-child policy will give birth to new business opportunities."
The decision will eventually allow all Chinese couples to have two children. Investors and financial markets responded. Companies seen as benefiting from the change, including milk powder companies doing business in China like Mead Johnson, Danone, Nestle and Synutra, saw their share prices jump in anticipation of more births in the world's most populous country.