New "Live At" App Brings Interactive Event Coverage to Mobile Devices

Irvine, Calif., Nov. 02, 2015 (GLOBE NEWSWIRE) --

Cie Digital Labs, a creator of leading-edge digital solutions, announced today the launch of its new “Live At” mobile app that delivers streaming content from the top car shows, events and races in the world straight to the user’s mobile device. This app, available for iOS devices, features live, curated social feeds, photos, videos and more displayed in immersive and easy to navigate feeds.

Mobile devices have quickly become our windows to the world, connecting us to people, places, and events like never before. Now, with the “Live At” mobile app, automotive enthusiasts have a way to get inside access to the shows, booths and parties at the biggest automotive events in the world. To accomplish this, “Live At” scours social media networks and intelligently collects the best videos, images, and posts so you don’t have to. Through this app, you will never have to worry about finding the right people to follow at each event, as the top content is already curated and displayed in one integrated, time-based feed specific to that event, allowing you to monitor the event as it unfolds or jump straight to the highlights of the day.

The first event to be showcased on “Live At” will be the Specialty Equipment Marketing Association’s (SEMA) annual tradeshow in Las Vegas. It is at this industry-only show that the latest products, custom vehicles, and industry trends are showcased, and “Live At” will be there to stream every part of the show to the enthusiasts eager to hear about the next big thing coming for their favorite hobby. From press conferences and vehicle unveils to booth tours and late-night parties, every facet of the event will be showcased through the app’s searchable feeds.

“’Live At’ is the best platform for experiencing all of the automotive events that you can’t attend or enhancing your experience at those you do,” said Cie Digital President Tyler Tanaka. “It brings the best of any event straight to you without having to search through endless hashtag feeds and social media channels, plus with its integrated geotargeting, you only see posts that are actually coming from the event. We couldn’t be more excited to launch this app just in time for the world’s largest automotive tradeshow and to have Nitto Tire, a brand known for its dedication to supporting true enthusiasts, sign on as the presenting sponsor.”

“Live At” is available through the Apple App Store for free starting today. For more information on “Live At,” visit

About Cie Digital Labs

Cie Digital Labs (CDL) is a hybrid interactive development firm and technology startup studio. Founded in 1998, CDL creates leading-edge digital solutions, serves as an innovation lab for a variety of prominent global brands, and acts as a platform to develop ideas and turn them into new technology ventures. Cie Digital Labs blends Silicon Valley know-how, startup dynamism and speed with the business maturity of serial entrepreneurs, seasoned venture capitalists, and Fortune 500 executives. This combination gives CDL a deep understanding of how to apply the latest technology to solve strategic and operational business challenges. CDL's unique hybrid model also enables the company to identify new opportunities that CDL's startup studio incubates, develops, and accelerates into new products and companies. The leadership team at CDL collectively has played key leadership roles at a multitude of successful startups including Overture (acquired by Yahoo!), Nativo, StyleHaul (acquired by RTL Group), and Cie Games (acquired by Glu Mobile). Visit to learn more.


Jon Barrett – Kahn Media 818/881-5246

Source:Cie Digital Labs