×

007: The spy who loved brands

Daniel Craig in James Bond 007 Spectre wearing a N. Pearle sweater.
Source: MGM
Daniel Craig in James Bond 007 Spectre wearing a N. Pearle sweater.

The 24th James Bond film, "SPECTRE," is set for release in the United States this week.

With a reported budget of more than $300 million, the most expensive Bond move to date, product placement remains an integral way for the studio to recoup costs. This time around, the adventure franchise features a whopping 12 official brand partners.

Dutch brewmaster Heineken, leads the way with an estimated $50 million dollar deal. They reportedly paid a similar amount in the last Bond film, "Skyfall."

Fun trivia: In 1962's "Dr. No," Sean Connery's James Bond drank Red Stripe beer instead of a martini, his trademark cocktail of choice in subsequent films.

Belvedere clinched the deal as Bond's official vodka brand. The bottle features a laser etching of the M16 headquarters and a built-in LED lighting system.

But despite the big bucks shelled out by Belvedere, the liquor brand is never mentioned by name in the entire film.

American fashion designer Tom Ford suits up actor Daniel Craig in bespoke pinstripe suits, shirts, ties and sunglasses. In the scenes which take place in the Austrian alps, Bond wears Tom Ford-designed custom wool ski-style stirrup trousers available at Harrods.com and Tom Ford boutiques. The company says the stirrups are "selling out extremely fast."

British shoe manufacturer Crockett & Jones once again supplied a selection of styles, including the Camberley black calf, with distinctive two-buckle closure. while N. Peal supplies Bond's charcoal grey mock cashmere turtleneck, similar to the blue version worn in "Skyfall."

The Apple iPad Air 2 can been spotted while Bond waits in British Airways' first class airport lounge.

Omega retains its perch as Bond's timepiece of choice. The watchmaker's signature Seamaster Diver 300M has been part of the franchise since 1995 when it replaced Rolex in "GoldenEye."

According to Apple Insider, director Sam Mendes turned down a $50 million dollar product placement deal with Samsung to advertise one of their Android phones, opting instead for a Sony Xperia Z6 smartphone. Not surprising, perhaps, since Sony is the film's distributor.

British luggage maker Globe-Trotter offers a line of navy blue "MoneyPenny" overnight travel bags, briefcases, totes, wallets and passport cases. The Moneypenny range features an 'M' logo, stitched into each product.

Featured automobile makers include Aston Martin DB9, a limited edition series equipped with 007 themed accessories. The 540 brake horsepower, 6.0-liter V12 engine is capable of accelerating to 60 mph in 4.4 seconds. The model, which is available in silver only, costs $252,000.

An estimated $35 million worth of cars were blown up or destroyed during the filming of the action scenes.

Gillette and MAC Cosmetics round out the list of official brand partners

Directed by Sam Mendes and starring Daniel Craig, Christopher Waltz, Léa Seydoux, Ralph Fiennes, Monica Belluci, Ben Whishaw, Naomie Harris and David Bautista, "SPECTRE" hits U.S. cinemas November 6th.