We-Vibe sells several devices that connect your smartphone with aspects such as vibration able to be controlled from your handset. It works over distance too, allowing someone in another location to control the sex toy. The app that is used to control the device also comes with a videolink feature allowing people to see each other too.
$16 billion market
The opportunity for these devices to take off could potentially be big. The global sexual wellness market, which includes the likes of condoms, lingerie and sex toys, is worth around $16 billion and set to reach $21 billion by 2019, according to research firm TechNavio. And firms are jostling to get a slice of the pie.
But are people even comfortable using these features yet?
"No, not yet," Soumyadip Rakshit, CEO and Co-Founder at MysteryVibe, told CNBC at an interview ahead of the Web Summit technology conference in Dublin
U.K. start-up MysteryVibe produces a vibrator made up of modular blocks to allow users to manipulate the shape of it to their liking.The next edition of its "Crescendo" device will have motors in each module in order to customize the vibration pattern via the app.
But Rakshit said that his focus is on this device being used as a normal toy with the connectivity an extra option for people if they want.