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Uber is trying to lure new drivers with bank accounts

The Uber driver app on the windshield of UberX driver Regan Rucker indicates surge pricing during peak ridership in Washington, D.C.
Evelyn Hockstein | The Washington Post | Getty Images
The Uber driver app on the windshield of UberX driver Regan Rucker indicates surge pricing during peak ridership in Washington, D.C.

As part of an effort to entice and retain its drivers, Uber is planning to offer them banking services.

According to a report by Quartz, the ride-share start-up's new plan would allow drivers to register for a bank account or prepaid card at the start of their employment with Uber. This would allow drivers to get paid the same day they work as opposed to the current weekly policy. Additionally, the plan, which is still in its early stages, could potentially offer cash-back discounts, merchant offers and the ability to send money internationally.

Uber has reached out to potential partners to handle the banking process itself, according to documents reviewed by Quartz.

Uber Chief Advisor David Plouffe said Tuesday that Uber has 1.1 million active global drivers, with more than 400,000 of those in the U.S. However, as the company looks to expand into delivering food with UberEats and retail goods with UberRUSH, it will need a larger fleet to handle customer demand.

Uber's global competitors such as Lyft, Gett and Sidecar in the U.S., India's OlaCabs and China's Didi Kuadi, offer their drivers similar benefits, but according to Quartz, none are known to have a particularly loyal fleet. Many drivers even told Quartz they drive for more than one service at a time.

Moreover, 25 percent of Uber's drivers are over 50. One retiree told CNBC that she makes up to $850 a week or more driving for the San Francisco-based start-up. Perks such as the proposed same-day pay plan could have a large hand in retaining or attracting these retirees.

According to a Reuters report, a California labor commissioner ruled that an Uber driver was an employee, not a contractor, in June. Uber has appealed that decision, but if the ruling stands Uber would be legally obligated to offer its drivers benefits such as Social Security and employment insurance.

Read the full report here.

— CNBC's Kate Rogers and Nancy Hulgrave contributed to this report.