Luxury undergarments company Tommy John is making a bold statement with it's new line of briefs: Men, you will never again suffer the indignity of a wedgie.
"We have a no wedgie guarantee," Tom Patterson, founder of Tommy John, told CNBC's "Squawk Box" on Wednesday.
The briefs in question are Tommy John's new Air underpants, which the company says are the result of nearly two years of product development. Made from an anti-microbial mesh fabric, the briefs are engineered to be light, durable and impervious to bunching.
Read More Victoria's Secret debuts $2M Fantasy Bra
This is not the first time Tommy John has sought to reinvent the underwear market. The specialty apparel company's first product was a patented undershirt that it says never becomes untucked and eliminates excess fabric.
The goal is to get men to upgrade the most intimate part of their wardrobe, which Patterson said is typically one of the last things the average guy invests in.
"The men's underwear category has probably evolved more in the last two years than the last 25," he said. "What we've tried to do is make it a more comfortable experience with lighter-weight fabrics that are patented."