Net sales in North America jumped by 25.0 percent in the first nine months of 2015 (year-on-year) to 2.0 billion euros ($2.2 billion) from 1.6 billion euros, according to its quarterly earnings report. This helped boost overall net sales by 16.7 percent for the same period, to 12.7 billion euros from 10.9 billion euros.
"I am quite happy with the growth of the Adidas brand in the U.S. in the third quarter," Adidas CEO Herbert Hainer told CNBC on Thursday.
The Bavarian-born executive outlined the brand's marketing push in the U.S., which included endorsements by big names in American football and basketball.
"Our plan is starting to work. Obviously, in the first quarter (of 2016), we will intensify our marketing support, supporting our key assets like James Harden and Aaron Rogers with a big basketball campaign on the one hand, and Aaron Rogers on the American football side," he said.
"We will bring a new Originals franchise to the market in December, when we will highly activate doing all the social media and TV advertising, et cetera, and then finally we are pushing strongly our presence in stores with our key retail partners."