Candidates in the presidential race are hoping to tweet their way into the Oval Office. Will it work?
All of the front-running candidates have a social media presence, often on more than one platform. In an effort to tap the millennial market, these politicians have diversified their advertising strategies to fit a 140 character limit.
Of the candidates, Hillary Clinton and Donald Trump have the strongest presence on Twitter. Clinton has more than 4.6 million followers on the social media site, just behind Trump, who has more than 4.7 million. All other candidates have fewer than 1 million followers.
"Just because you have a follower doesn't mean you have a vote," Brigitte Majewski, research director at Forrester, told CNBC. "It just means that you have caught their ear at some point in the past. ... It's a good signal, but at the end of the day, a signal is not a vote."