To put on a virtual reality (VR) headset is to enter an alternate universe in which you're on stage at a concert, driving at high speed through the desert or lacing up sneakers for a game of basketball. That's the dream, anyway.
But the nascent VR market has yet to virtually transport consumers into other worlds, because the experience, while vivid and cool, doesn't feel real enough.
That's why VR studios are itching to get their hands on a new video camera called the Immerge, created by Silicon Valley start-up Lytro. To date, content creators have been forced to cobble together four to 16 standard digital cameras on a homemade rig, then try to create a single narrative from a bunch of individual scenes.