Apple’s latest hire fuels Apple digital license plate rumors


Apple's newest hire is sparking some rumors about what the tech giant is planning for the auto industry.

Speculation has been building all year that the company is considering jumping into the auto sector and developing its own electric car.

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In July, the company hired Doug Betts, who led global quality for Fiat Chrysler, and in August Apple's car project, dubbed "Project Titan," gained credibility after reports that the company was looking to test the vehicle in Silicon Valley.

However, Apple's newest hire Rónán Ó Braonáin, the former director of engineering at Reviver, is generating rumors about a new technological advance — the digital license plate.

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Prior to his stint at Revivor, Braonáin worked for BMW as a software engineer and was chief technology officer at Vision Fleet, a company offering electric vehicle fleet management software, according to Electrek, a site that reports on energy source developments in the transportation industry.

This technological development could potentially reduce the workload for the Department of Motor Vehicles and automate tolls and parking fees. Electrek predicts that it could also facilitate in vehicle sharing or car-sharing programs, allowing individuals to have their own plate identifications.

There are some drawbacks of this new technology, however. These devices could be subject to cyber crimes or electronic glitches caused by inclement weather.

Read the full article from Electrek.